Public Relations & Communications Manager
Abu Dhabi
Job Reference No: AD-Sept-001

Job id : 349
Job Requirement
Experience: 4 to 9 years
Qualification level: Bachelor Degree; Master Degree
Job Function: Marketing and Communications
Age bracket: NA
Gender: Any
Salary: NA
Career Level: Management
Skillset: Public Relations (PR), Communications, Networking, Social Media, Press Release, Media Strategy
Job Description

Role General Purpose / Job General Target:

To lead the strategic direction of the organization's communications platform by building a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs. Expected to correspond with employees and external stakeholders to keep them informed of company developments, and to create strategies to increase employee awareness and to promote productivity and contribute to the organization's communication plans and press releases. Externally, you will need to communicate with the media and other interested parties to maintain a positive image of the company.


Main Responsibilities:

  • Draft new PR strategies for the organization's main projects and oversee the development
  • Develop a marketing communications plan including strategy, goals, budget and tactic
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media
  • Coordinate all public relations activities
  • Direct social media team to engage audiences across traditional and new media
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Manage special media inquiries and interview requests
  • Manage content creation for press releases, byline articles and keynote presentations and oversee the quality of all written material related to the organization on a daily basis
  • Develop materials on complex issues, e.g., Q&A, speeches and collateral materials
  • Monitor, analyze and communicate PR results on a quarterly basis
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Build and maintain relationships with media and thought leaders to grow industry awareness
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communications strategy surrounding them
  • Represent the organization to stakeholders, interested parties and the public
  • Manage, motivate and mentor a team of PR professional and ensure delivery or their tasks on daily basis
  • Partner with organization's departments; to develop and complete communications strategy and plan
  • Research and assist market studies in order to present new media proposals
  • Develop and cultivate relationships with the organization and external audience

Qualifications and experience:

- Minimum of 4 to 6 years’ experience in fields of Journalism, Public Relations, Communications, Marketing and/or related disciplines

- Bachelor’s degree, preferably in Communications, Public Relations and/or Business Administration or a related discipline
- A Master's degree in a related field may also be preferred
- Exceptional writing and editing skills (English and Arabic)
- Solid experience with Social Media
- Strong relationships with both local and regional media outlets
- Comfortable and skilled at interviews and public speaking


About the Recruiter
is UAE’s first recruitment agency specializing in group and head hunting for emiratisation only. The ershaad recruitment team currently serves all clients and utilizes the added benefits of all channels including digital, print, offline digital and online.

With more than 9 years of experience in the region, ershaad currently handles mass recruitment for Emiratisation for many leading brands within the UAE.

Through its various business channels and recruitment tools, aims to empower UAE Nationals by directing availability and offering real career choice to job seekers; who are willingly able to make a difference and actively take part in shaping the country's future.
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